Spot who stops coming and measure how many really come back.
Konabia finds patients who haven't booked in a while, messages them on WhatsApp and shows you how many came back because of the message, not by chance.
The problem
Nobody slams the door. They just stop coming.
Nobody notices
A patient who came every two months hasn't shown up in five, and today's calendar doesn't show it.
By the time you notice, it's too late
By then they've tried another clinic or dropped the treatment.
And you don't know if it worked
If you send a campaign and someone comes back, was it the message or would they have come anyway?
How it works
Spot, message, follow up just enough and measure.
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01
Spots them
Marks as inactive anyone past the days without an appointment you choose (for example, 90) and flags those at risk earlier.
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02
Messages on WhatsApp
A friendly message inviting them back, with an offer if you want.
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03
Reminds without pestering
If they don't reply, one more reminder later, with a maximum number of attempts.
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04
Measures who comes back
Only someone who books and attends their appointment counts as won back.
Before you lose them
Patients at risk: act before they go cold.
As well as inactive patients, Konabia shows you who is drifting away (60 to 89 days without an appointment in this example), so you can act sooner.
Honest measurement
We don't count as won back someone who'd have come anyway.
A share of inactive patients (5%) gets no message: that's the control group. So you see the real difference between messaging and not messaging.
What Konabia measures
Recovered revenue
Revenue from appointments of inactive patients who booked within 30 days of the message.
Patients won back
Only those who came back and attended their appointment.
Return on investment
Revenue against what it cost: WhatsApp messages and discounts applied.
Time to return
How many days they take to book after the first message.
Win-back funnel
What happens to each patient from the moment they're spotted.
Sample data for one month. Only patients with WhatsApp consent are contacted.
Other automatic flows
Reasons to come back, at the right moment.
As well as winning back inactive patients, you can leave other flows running on their own.
Birthdays
A greeting a few days before their birthday, with a treat if you like.
We miss you
A message to anyone who hasn't visited in a while.
Targeted offers
Only to those who had a specific treatment, for example a facial in the last 12 months.
Review request
To patients who have already visited several times.
FAQ
Questions about winning back patients
When is a patient considered inactive? +
When they pass the days without an appointment you set, for example 90. Konabia also shows you patients at risk, who haven't come in a while but haven't reached that limit yet.
What counts as a patient won back? +
Only a patient who books after the message and attends their appointment. Recovered revenue is the revenue from appointments booked within 30 days of the message.
How do I know it really worked? +
With the control group: 5% of inactive patients receive no message. Comparing how many come back in each group shows the real effect of the messages, without counting those who would have come back anyway.
How many messages does each patient get? +
One message and, if they don't reply, a reminder, with a maximum number of attempts so nobody is pestered.
Are all inactive patients messaged? +
No. Only those with WhatsApp consent, and anyone who opts out stops receiving messages immediately.
Do you guarantee they'll come back? +
No. Nobody can guarantee that a patient who hasn't come in months will return. What Konabia does make sure of is that no inactive patient with consent goes without their message, and that you see with real data how many come back.
How much do the messages cost? +
The clinic pays Meta directly for WhatsApp messages, with no markup from us. The dashboard takes them into account when calculating return on investment.
Keep exploring
Related features
Follow-ups
Aftercare, check-ins and repeat invitations after every treatment.
Learn moreCampaigns
Via WhatsApp, email and SMS, segmented and measured in bookings.
Learn moreLoyalty card
Balance every visit, automatic tiers and referrals in Apple and Google Wallet.
Learn morePatient profile
Treatments, spend, packages, balance, consent and messages for every patient.
Learn moreReady to make sure no patient goes without follow-up?
Ask for your follow-up audit: in one call we go through your schedule and your patient database with you.
- We look at what's slipping away: half-used packages, overdue check-ups and dormant patients
- We show you Konabia with your clinic's treatments
- If we're not a fit, we'll say so