Know which ad brings you bookings, not just clicks.
Visits, bookings and conversion by source, campaign and ad. Instagram, Facebook, Google Ads or your newsletter, measured all the way to the confirmed booking.
Advertising in the dark
Platforms count clicks. You need appointments.
Every platform, its own story
Meta says one thing, Google another, and neither knows what happened in your calendar.
Clicks that don't book
An ad with lots of clicks may bring no appointments. And a quieter one may fill your week.
Budget by gut feeling
Without knowing which campaign works, you split your spend by eye.
How it works
From the ad to the confirmed appointment.
-
01
Tag your links
Add UTM parameters to the links in your ads, your Instagram bio or your newsletter.
-
02
The patient arrives
They land on your booking page and Konabia records where they came from.
-
03
They book
If they book, the appointment is linked to that source and campaign.
-
04
You see it all
Visits, bookings, conversion and revenue by source, campaign and ad.
By source and campaign
What brings visits and what brings patients.
Each source with its visits and, within them, those that ended in a booking. Plus the campaign performing best this month.
Sample data for one month.
UTM filters
As detailed as you want to look.
Filter by any of the five UTM parameters to compare campaigns, networks, formats or specific ads.
-
utm_campaignThe campaign: «autumn-hydrafacial». -
utm_sourceWhere it came from: instagram, facebook, google. -
utm_mediumThe type of traffic: paid_social, email, cpc. -
utm_termThe keyword or audience. -
utm_contentThe specific ad or creative.
Example link
tuclinica.com/reservar?utm_source=instagram&utm_medium=paid_social&utm_campaign=autumn-hydrafacial
Reports
Your clinic in numbers, without spreadsheets.
Daily summary
How today is going and how recent days went.
Bookings
How your appointments evolve and where they come from.
Clients
How your patient base grows.
Reviews
Satisfaction and reviews over time.
UTM / Conversions
Which sources and campaigns bring bookings.
FAQ
Questions about analytics and UTMs
What is a UTM parameter? +
It's a tag added to the end of a link (for example, ?utm_source=instagram&utm_campaign=autumn) to know where each visit comes from. Meta Ads, Google Ads and most marketing tools use them.
What exactly does Konabia measure? +
Visits reaching your booking page from UTM-tagged links and how many end in a confirmed booking, with the revenue from those appointments. By source, campaign, medium, term and content.
Does it work with Instagram, Facebook and Google Ads? +
Yes. It works with any link you add UTM parameters to: ads, your Instagram bio, your newsletter, QR codes or messages.
Where do I see the data? +
In the reports in your Konabia dashboard, alongside your bookings, clients and reviews.
What about bookings that come via WhatsApp? +
Leads from Click-to-WhatsApp ads are handled in the WhatsApp inbox, flagged as ad leads.
Keep exploring
Related features
Campaigns
Via WhatsApp, email and SMS, segmented and measured in bookings.
Learn moreInstagram lead capture
Instant replies to your ad leads and booking right inside WhatsApp.
Learn moreOnline booking
A 24/7 widget on your website: patients pick treatment, day and time.
Learn moreReputation & reviews
An NPS survey after every visit, Google reviews and alerts about unhappy patients.
Learn moreReady to make sure no patient goes without follow-up?
Ask for your follow-up audit: in one call we go through your schedule and your patient database with you.
- We look at what's slipping away: half-used packages, overdue check-ups and dormant patients
- We show you Konabia with your clinic's treatments
- If we're not a fit, we'll say so